Fujifilm XF10 Review: Fujifilm presents XF10 as late successor to the X7 – Affordable APS-C camera with 28mm fixed focal length
Two and a half years after the X70, which has not been available for more than a year, Fujifilm presents the XF10 fixed focal length compact camera as its successor. The price of less than 500 dollars is a real declaration of war, because you won’t find another fixed focal length compact camera with APS-C sensor that cheap. The similarity to its technical predecessor, the X70, may not necessarily be apparent in the Fujifilm XF10, but there are many similarities, most notably the F2.8 fast 18.5mm lens (28mm corresponding to 35mm).
- Good image quality up to ISO 6,400
- Large APS-C sensor in small housing
- Low price
- Extensive recording functions
- 4-K video at 15 frames per second only
- No optical image stabilizer
- Not very high dynamic range
- Quite slow continuous shooting function
A good 18 months after sales of the X70 ended, Fujifilm surprisingly brought a successor model onto the market, the XF10, which also has a 200 dollar cheaper price and thus extremely attractive price of under 500 dollars. No other APS-C camera can be obtained at such a low price, including a high-quality lens. On top of that, the XF10 turns out extremely compact and is also technically well equipped, even if not at the highest level. But you have to do without an (optional) viewfinder as well as a flash shoe.
Although the 700 dollars X70 was a surprising success for Fujifilm, they had to wait more than a year after the end of sales for the now quasi successor model. While the lens is identical to the previous model and comes with a quiet central shutter, the APS-C sensor now resolves 24 instead of 16 megapixels, but does without the X-Trans color filter typical of Fujifilm and comes with a common, but cheaper Bayer pattern. The sensor integrates phase sensors for fast hybrid autofocus, but records 4K video at a maximum jerky 15 frames per second. In Full-HD, on the other hand, you can choose between 24, 30 or smooth 60 frames per second, while in the low HD resolution the XF10 even offers up to four times slow-motion shooting at 120 frames per second. In addition to the integrated stereo microphone, an external stereo microphone can also be used via the 2.5mm jack socket, which can also be used to connect a remote release.
As usual in Fujifilm, there are several film simulation modes for an individual picture look; but instead of JPEG, the pictures can be also taken in the raw data format and later be edited on the PC. In addition to fully automatic exposure control, there are also various scene modes and, of course, the classic creative programmes, in which the photographer can manually set the aperture, exposure time and ISO sensitivity for full control. However, the continuous shooting function only reaches six frames per second, which is slower than on the X70.
Since Fujifilm obviously focused on the compactness, the XF10 measures only 113 by 64 by 41 millimeters and is thus three millimeters thinner than the X70, as well as the weight, the XF10 weighs only 280 grams when ready for use with the lithium-ion battery that is sufficient for 330 shots and thus 60 grams less than the X70, there is no electronic viewfinder, even optional. The rear 7.6-centimetre touchscreen can also no longer be folded, and the hot shoe has also fallen victim to the red pen, which means that not even an optional optical viewfinder, which would actually not be a problem with a fixed-focus camera, can be connected. At least the built-in flash has been retained, even if it only offers a modest guide number of 5.26 at ISO 100.
The Fujifilm XF10, on the other hand, presents itself as modern again in terms of connectivity, because apart from WLAN, there is also Bluetooth for a power-saving, permanent connection to the smartphone. The GPS of the smartphone can be tapped, remote triggering and remote control including live image transmission, printing of photos, transmission of the taken photos to smartphones and PCs as well as updating of the firmware is possible wirelessly via the smartphone.
Ergonomics and Workmanship
With gold as an alternative to black, Fujifilm offers the XF10 in a rather unusual color in the United States, and Fujifilm sent us this of all things for a test. It’s a pity, the black version would definitely have met with more approval in the editorial office, as well as a classic silver-black alternative, which Fujifilm unfortunately doesn’t offer. This makes the slightly different gap dimensions of the metal housing shells somewhat more striking. Moreover, Fujifilm hasn’t consistently followed through with the golden-brown color scheme, as elements like the thumb rest on the back, the joystick or the lens front around the rather small lens are still black, so that the design doesn’t look completely coherent, independent of the surely subjective criticism of the color choice. The lens front glass also looks relatively frosted, but it only has a short real focal length of 18.5 millimeters with a not too high light intensity of F2.8.
Otherwise, the XF10 looks solidly built and, apart from the Ricoh GR II and the future GR III, it’s probably the most compact APS-C camera you can get. Including the lens, it is the cheapest anyway, as already mentioned at the beginning. It weighs just under 280 grams, which is even a little less than a typical 1″ sensor camera like a Sony RX100 series camera. Only in terms of width and height, the Fujifilm is 11.3 x 6.4 centimeters, about one and a half centimeters larger than the Sony RX100 V, for example. The housing depth including the lens is only just over four centimeters, which means it fits into many pockets without bulging too much (we still don’t recommend putting such cameras unprotected in a normal bag, as it’s usually quite dusty in there and the XF10 doesn’t have any special splash water and dust protection, and unlike an exchangeable lens camera it even has to be disassembled for cleaning the image sensor).
Although the lens barrel protrudes a good centimetre from the body, the XF10 can basically be counted among the “brick-and-mortar” cameras. The handle is even only half a centimetre flat and has a non-slip, grained imitation leather finish. Although this does not make it a real hand flatterer, you can hold it securely without any problems, not least because of the non-slip thumb rest on the back, and even take pictures with one hand. The shutter release, the two multi-function wheels on the top of the camera and the power button can be operated with one hand, but for the other buttons, you definitely need a second hand to help you hold the camera.
Unfortunately, the back touchscreen isn’t movable, but with a diagonal of 7.6 centimeters it is big enough, resolves usual 1.04 million pixels, has the same aspect ratio as the APS-C image sensor with 3:2 and offers sufficient brightness with 575 cd/m² even in brighter environments. On the other hand, the XF10 offers no electronic viewfinder, nor a flash shoe or the possibility of attaching an optional viewfinder. So you are really dependent on the touch screen. This does not apply to the operation. The touchscreen is useful there, especially as the XF10 is a bit sparsely equipped with keys, but in principle everything can be set without a touch function. However, it is still more convenient to be able to focus or adjust one or the other parameter with a fingertip. The wipe gestures, on the other hand, which call up function settings, sometimes work somewhat stubbornly. Often a wipe is not recognized or is misinterpreted as typing.
The menus can’t be operated via touchscreen at all, not even the extensive quick menu, Fujifilm is again quite conservative here. The main menu is divided on eight pages into two categories with a maximum of seven menu items per page. So it is quite clear and does not miss any important functions (more about this in the next section). Not only grid lines can be displayed on the screen, but also a 2D spirit level (unfortunately, tilting downwards or upwards is not displayed) and a live histogram. There is also an exposure preview and the depth of field is displayed when the shutter release button is pressed halfway and the camera is in focus.
The buttons on the XF10 offer good pressure points and some of them can be programmed individually. This also applies to the function ring on the lens, which unfortunately lacks a filter thread. Fujifilm has also decided to place a joystick on the back instead of a four-way dialer. This makes it look very tidy and you can adjust the focus point wonderfully even without a touchscreen. In addition, the two dials ensure that parameters such as exposure or focus zone size and much more can be set very directly and intuitively.
The Fujifilm XF10 offers surprisingly many interfaces for a minimalistically designed camera. Well, at least one, which is 50 percent more than one would expect. Three connections with five functions are hidden behind a small flap on the handle side. In addition to Micro-USB and Micro-HDMI, there is also a 2.5mm jack connector that accepts either a remote release cable or a stereo microphone cable. In addition to data transfer, the USB socket is used to charge the replaceable lithium-ion battery. According to the CIPA standard, it provides energy for 330 pictures, which is quite satisfactory for such a small camera.
A USB power adapter and cable is included, but charging works just as well with any smartphone charger or power bank, the XF10 isn’t picky about this at all. It only has to be switched off, otherwise the battery unfortunately does not charge. That would have been too good for the interval function. After all, the battery can be replaced in principle by a dummy with a mains cable connection, a corresponding cable bushing is provided.
The battery is removed from the bottom of the camera and shares the compartment with the SD memory card. The XF10 is also compatible to SDHC, SDXC and UHS I, but only uses the possible speed of over 100 MB/s to a good third, we could only determine 33.4 MB/s. The metal tripod thread was also placed unattractive. Not only does it sit outside the optical axis, but also directly next to the battery and memory card compartment cover, so even the smallest tripod quick-release plates block access.
Even though the XF10 may seem inconspicuous and lacks a flash and viewfinder connection, it offers a wide range of functions for both beginners and ambitious photographers who prefer to set everything themselves. In the mode named SR+, Fujifilm makes all settings automatically. It detects subjects and adjusts the exposure and image processing to the subject. The Adv. mode offers the creative automatic photographer numerous filter effects, but of course the Fujifilm typical film simulation modes are not missing, which can also be combined with manual exposure settings. At the push of a button, you can insert various “films”, be they classics such as the colourful Velvia or new digital inventions such as the Classic Chrome. Black and white, retro and sepia filters and film simulation modes are also available.
If you do not want to rely on automatic scene mode control, you can select one yourself yourself. The most important ones (portrait, landscape, sports, and night scene) are located directly on the program dial; other programs such as sunset or beach and snow are located behind the SP setting. The XF10 also masters the still popular panoramic shots, even if it doesn’t use the full sensor resolution. For high demands, a tripod and panoramic head remain mandatory.
Ambitious photographers can let off steam in the classic exposure programs P, A, S and M and thus set the parameters semi-automatically or manually as desired. Thanks to the three control wheels (on the lens and twice on the top of the camera), this can be done very directly. The ISO automatic works optionally also during manual exposure, but then without the possibility of exposure correction. In addition, you can program three automatic systems with different setting ranges and minimum shutter speeds.
Speaking of shutter speeds: The Fujifilm XF10 uses a quiet, mechanical central shutter in the lens, which allows up to 1/4,000 second fast exposures, even with flash. For once, there are no restrictions on the combination of aperture and shutter speed, which is not surprising at the highest light intensity of F2.8. Exposure times of up to 30 seconds can be selected, bulb long exposures of up to 60 minutes are possible. Even if the shutter produces only a quiet rattling sound, it can be switched off completely by activating the electronic shutter. This also allows up to 1/16,000 second short exposure times, but rolling shutter effects can occur with fast subjects and flash use is not possible.
The XF10 doesn’t have a flash connection, but at least it has a small integrated on-board flash. Fujifilm gives a guide number of 5.26, our measurement even showed 7.3. No wishes remain unfulfilled in terms of functions. In addition to an automatic mode, there is a fill-in flash, a long time synchronization and, if desired, flash can be used at the end of the exposure instead of at the beginning. Furthermore, a flash exposure correction is available, but unfortunately no manual flash power selection. There is also a commander function for the ignition of external flash units.
The XF10’s autofocus with 91 phase AF points integrated on the sensor in combination with contrast AF (so-called hybrid AF) and flexible camera control actually promises high speed. It is slowed down by the old-fashioned mechanical implementation, in which the lens barrel moves quietly and audibly forwards and backwards for focusing. So we measured a shutter release delay of 0.38 seconds in total to focus from infinity to two meters and to release the shutter. The autofocus takes up the lion’s share of the time, because only 0.04 seconds pass from the half-pressed shutter release button to the release, which is again a very fast time. The autofocus can be controlled flexibly. The camera can control multiple AF points in a group, the size of which can be adjusted flexibly. Even a face and eye recognition isn’t missing, even though the XF10 doesn’t exactly have a portrait focal length with 28 millimeter 35mm equivalent. But it is good for full body and group shots, for example.
The XF10 is easy to focus manually thanks to the electronically working lens ring. In addition to a distance scale including a depth-of-field indicator, the focus peaking function with colour highlighting of the high-contrast and therefore sharp edges as well as the focus magnifier help here.
The bracketing function is very flexible. The Fujifilm XF10 can take three, five, seven or nine pictures with 1/3 to three f-stops exposure distance. The whole thing can also be combined with exposure compensation. A dream for HDR photographers, who have to assemble the images manually. The camera itself cannot do this to the same extent, but offers an Auto-HDR function with at least three EV exposure distance. In addition, continuous shooting with film simulation modes, ISO sensitivity, or the dynamic range function can be used. Also interesting is the interval function mentioned in the previous section, which takes up to 999 pictures with adjustable start and interval time.
The bracketing and HDR functions are hidden behind the Drive button, where the continuous shooting function is also located. This one, with a maximum of six frames per second for nine JEPGs or five raw shots in a row, but it doesn’t knock anyone off their feet. After the much too small buffer is full, the slow storage time reduces the continuous shooting speed to 1.7 or 0.8 frames per second. The small buffer has only one advantage: it is so small that, despite the slow storage time, it is emptied again after a maximum of twelve seconds.
Also somewhat hidden behind the Drive button is the video function. The XF10 should be able to handle 4K resolution. But unfortunately, it only does this with jerky 15 frames per second. This is only suitable for a continuous shooting function, but not for a real video recording. And so, a 4K continuous shooting function is indeed to be found in the XF10. Full-HD and HD video recordings, on the other hand, are very smooth with a minimum of 24 and up to 60 frames per second. Even a high-speed video function with 120 frames per second, at least in HD resolution, is not missing. If the sound of the built-in stereo microphone is not enough, you can even connect an external one (but not easily attached to the camera due to the lack of an accessory shoe), even a level control is possible.
The videos are saved with H.264 compression in MOV format. If you want, you can also store the videos externally via the HDMI connection, but the XF10 leaves you the choice of whether an image signal with or without inserts is output there. The XF10 can also adjust the autofocus while video is being recorded, but this is done in unsightly thrusts and with a softly audible background noise. Contrary to photo shootings, there is even an image stabilizer in video shootings, even if only digital and thus with loss of picture angle, if one uses it. Video recordings are therefore quite decent, even if the XF10 isn’t perfect here.
The XF10 is very modern in terms of connectivity. In addition to WLAN, there is Bluetooth, and even firmware updates are now possible via app from a smartphone. Pictures can be transferred (even to PCs), which works very smoothly, camera remote control via a free app is possible and thanks to Bluetooth, the coordinates from the smartphone can be written into the EXIF data of the pictures while they are still being taken.
In addition, Fujifilm offers some basic image editing functions directly in the XF10, like rotating, resizing or cropping, as well as a small integrated raw converter. Also an evaluation function is not missing, so that one can mark the image highlights already before the transfer to the PC.
Unlike the X100 series, the XF10 is equipped with a standard Bayer sensor. This does not have to be a disadvantage, because with all competitors the situation is no different. In addition, the XF10 offers the best basic conditions for high image quality with 24 megapixels resolution, relatively large pixels and the fixed focal length.
The lens is exemplary in terms of distortion and edge darkening. The former is not present and the latter is minimal. Color fringes in the form of chromatic aberrations, on the other hand, are easily visible, and towards the edge of the picture even somewhat stronger in the extremes. The resolution easily reaches more than 60 line pairs per millimeter (lp/mm) in 35 mm equivalent and at 50 percent contrast from the open aperture and faded down to F8 in the center of the image. As maximum 63 lp/mm are reached at F4. This is a good resolution value for a 24 megapixel sensor. Beyond F8 the diffraction is noticeable, but with 55 lp/mm the resolution is still quite high at F11, at F16 it is a respectable 47 lp/mm. It looks completely different already at the edge of the picture, here it is a good 1/3 resolution less. In the range from F4 to F8 there are about 40 lp/mm with a maximum of 41 lp/mm at F8, followed by F11 with 38, F2.8 with 36 and F16 with 32 lp/mm. Thus, the marginal loss of resolution in the good aperture range becomes visible in printouts from sizes of more than 30×45 centimeters when looking closely.
The Fujifilm XF10 isn’t exactly a light giant with F2.8, and it also lacks an optical image stabilizer, but the large image sensor could allow high ISO sensitivities with high image quality. In fact, the signal-to-noise ratio up to ISO 3,200 is at an acceptable level of over 35 dB, but does not make the leap into the good range of over 40 dB. Brightness noise becomes slightly visible at ISO 6.400 and becomes stronger with increasing sensitivity. Interestingly, color noise is metrologically highest at ISO 1.600, but is hardly noticeable. Starting from ISO 3.200, Fujifilm obviously adds a more aggressive noise filter. Either way, the noise remains altogether fine-grained, with hardly any larger blocks being formed. Noise reduction ensures that fine textures are lost with increasing sensitivity. However, the XF10 has great reserves here, not least because of its high-resolution fixed focal length, and so the loss of detail only really becomes visible from ISO 12.800.
The XF10 performs rather weakly in terms of dynamic range. It oscillates around nine f-stops and is therefore just sufficient. The initial tonal range is also surprisingly weak. Only just over 192 of the 256 possible brightness levels are used at all. At ISO 3,200, there are only 128 gradations and above ISO 6,400 there are less than 96 gradations. The tone curve, on the other hand, is inconspicuous; it shows a steep gradient in the mid-tones, typical of subjectively pleasing photos. Only at ISO 100 does the XF10 behave somewhat differently, as it only achieves this by means of signal damping. This results in a flatter tone curve, but interestingly, the dynamic range is much higher here, while the output tonal range is smaller than at the native sensitivity of ISO 200, and the XF10 behaves in exactly the opposite way to what is normally usual. But this is only a curiosity in passing.
The color deviation of Fujifilm is on average small, but some hues deviate somewhat more, especially in saturation. Yellow is clearly attenuated, while there is a slightly stronger saturation in the red area. The actual colour depth again reaches a good value with up to four million colour nuances. Only from ISO 12.800 does the value of two million fall just short of this, but even at ISO 51.200 it does not fall far below.
You can sometimes see that the Fujifilm XF10 is a price-optimized camera, but it still offers a wide range of functions paired with good image quality at an extremely attractive price. If you don’t need a zoom, but rather a camera that’s as compact as possible with good image quality, the XF10 is virtually indispensable. Although it lacks a little equipment here and there, as for example a flash shoe, an (optional) viewfinder or a foldable screen, it is still quite richly equipped. Beginners as well as ambitious photographers will find many shooting functions and setting options. Everything important is on board, without the XF10 appearing overloaded like other cameras with confusingly large menus where you can really set everything.
The XF10 pleasantly limits itself to what you need. However, it is not a sports camera, neither the autofocus nor the slow and not very persistent continuous shooting function can do that. Even for videographers, the XF10 offers surprisingly many functions, even if it can’t handle fluid 4K shots. The image quality scores with a high resolution already from the open aperture, even if only in the center of the image, and a good performance even at higher sensitivities of up to ISO 6.400. Fujifilm, on the other hand, weakens a little, even if not dramatically, in the border resolution and dynamic range.
- Good image quality up to ISO 6,400
- Large APS-C sensor in small housing
- Low price
- Extensive recording functions
- 4-K video at 15 frames per second only
- No optical image stabilizer
- Not very high dynamic range
- Quite slow continuous shooting function
Fujifilm XF10 Data Sheet
|CMOS sensor APS-C 23.6 x 15.8 mm (crop factor 1.5
)24.2 megapixels (effective)
|24 bits (8 bits per color channel), 42 bits (14 bits per color channel)
|Exif (version 2.3), DCF standard
|Maximum recording time
|28 mm (35mm equivalent
)18.5 mm (physical)
digital zoom 1.79x
|10 cm to infinity (wide angle)
|F2.8 to F16 (wide angle)
|Phase comparison autofocus with 91 sensors, contrast autofocus
|Single AF, Continuous AF, Area AF, Tracking AF, Manual, AFL function, AF assist light (LED), Focus peaking, Focus magnifier
|Depth of field control, Live View
Viewfinder and monitor
|3.0″ (7.6 cm) TFT LCD monitor with 1,040,000 pixels, touch screen, non-reflective, brightness adjustable, colour adjustable
|Center-weighted integral measurement, matrix/multi-field measurement over 256 fields, spot measurement
|1/4,000 to 4 s (Automatic
)1/4,000 to 30 s (Manual)
Bulb with maximum 3,600 s Exposure time1/16
,000 to 30 s (Electronic)
|Fully Automatic, Program Automatic (with Program Shift), Shutter Priority, Aperture Priority, Manual, Motif Automatic
|Exposure bracketing function
|Exposure bracketing function with a maximum of 9 shots, 1/3 to 3 EV increments, HDR function
|-5.0 to +5.0 EV with step size of 1/3 EV
|ISO 200 to ISO 12,800 (automatic
)ISO 100 to ISO 51,200 (manual)
|Cable release, remote control via smartphone/tablet
|Flowers, documents, fireworks, interior, landscape, night scene, portrait, sunset, sports, beach/snow, 1 additional scene mode
|Fisheye, High Key, Pinhole camera, Low Key, Miniature effect, Pop color, Black and white, Selective color, Star grid, Soft focus, 3 additional image effects
|Auto, Clouds, Sun, White balance bracket, Fine tuning, Underwater, Fluorescent lamp with 3 presets, Tungsten light, from 2,500 to 10,000 K, Manual
|Adobe RGB, sRGB
|Continuous shooting function max. 6 fps at highest resolution and max. 13 stored photos, or 3 fps
|Self-timer with interval of 2 s, special features: or optionally 10 seconds
|Timer/interval recordings with max. 999 recordings, start time adjustable
|AEL function, AFL function, live histogram
|0.3 to 7.5 m at wide angleat
ISO 1,600Flash number
5 at 28 mm focal length (ISO 100)
Flash sync speed 1/4,000 s
|Auto mode, fill-flash, flash on, flash off, high-speed sync, slow sync, flash on second shutter curtain, red-eye reduction, master mode, flash exposure compensation from -2.0 EV to +2.0 EV
|no optical image stabilizer
SD (SDHC, SDXC, UHS I)
|GPS external (permanent smartphone connection)
|Power supply unit
|no power supply connectionUSB charging function
|1 x Fujifilm NP-95 (lithium-ion (Li-Ion), 3.6 V, 1,800 mAh
)330 images according to CIPA standard
|Red eye retouching, cropping, image rotation, image protection, playback histogram, playback magnifier, image index, slide show function, zoom out
|Face recognition, smile recognition
|Sharpness, contrast, color saturation, noise reduction
|Grille can be faded in during recording
|Electronic spirit level, orientation sensor, Live View
|Data interfaces: Bluetooth, USBUSB type
: USB 2.0WLAN
: available (Type: B, G, N)
Audio output: noAudio input
: yes (2.5 mm stereo jack))
Video output: yes (HDMI output Micro (Type D))
|Supported direct printing methods
|Exif Print, PictBridge
|1/4″ not in optical axis
|Special features and miscellaneous
|Video Exposure Compensation -2 to +2Exposure Bracket
: Film Simulation, ISO Exposure BracketLens ModulationOptimizerTouchAFFilm Simulation
: Provia, Velvia, Astia, Classic Chrome, Pro Neg Hi, Pro Neg
Std, sepia, black and white (with optional yellow, red or green filter)
Size and weight
|279 g (ready for operation)
|Dimensions W x H x D
|113 x 64 x 41 mm
|Fujifilm AC-5VG AC AdapterFujifilm
NP-95 Special Battery Carrying Strap
, Lens Cap, USB Cable, User Manual
|Fujifilm RR-90 cable remote release